Liquid Force to Pull Out of Kiteboarding

Liquid Force kite closing

Hood River Office to Close with a Greater Focus Moving to Foiling

Brandon Scheid Liquid Force Kiteboarding

Brandon Scheid

 

Sad news for the sport. Some of you may remember just how driven at the core of kiteboarding Liquid Force have been since the very early days. Evocative riders like Moe Gould, Jason Slezak and Davey Blair were talisman responsible for a huge amount of the hardcore and radical wakestyle / surf appeal that kiteboarding propelled in the early 2000s (and more recently with riders like Brandon Scheid). Obviously since then their product diversity expanded massively in design through Julien Fillion and whatever year you looked at the brand, their kite team have always poured their hearts and souls into the various avenues of kiting they were focused on at the time. This was a brand with a really devoted following, so an emotional time for all in the kite division.

A note to the industry and clients from John Archer, CEO of Kent Water Sports Holdings LLC and Don Wallace, Sr. VP / GM Liquid Force on June 25th stated:

Excerpt:
“We regret to inform you that we have decided to wind down our Liquid Force Kite division over the next 30+/- days. Rest assured this decision was not taken lightly and we want to thank all Liquid Force associates who have worked diligently throughout the uncertainty over the last few months of Covid-19 and economic crisis as well as the many years of dedication.

“To clarify, the Liquid Force brand will remain strong and vital in the water sports industry. Additionally, if you have not heard, Liquid Force recently acquired Freedom Foil Boards, a surf / foil brand based out of southern California. Together with Liquid Force Wake, we plan to take the focus we had on kite products and place new focus and Relentless Innovation onto foils for all water sports. This will be managed out of our Carlsbad, California office.

“Our Hood River office will be closing effective 3/30/20, after which time customer service and warranty inquiries will be managed out of the Carlsbad office. While we do not plan to order any new inventory, we will do our best to handle all warranty claims, repairs, etc. over a reasonable period of time.”

www.liquidforcekites.com 


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