Ruben on Moving His Career On
The extreme hero looks forward to building his own line of Len10 specialised products with Best
PHOTO: © Ydwer.com
“All days are good, some are just better. Just like this one. I have found the right partner to push extreme kiteboarding to the next level. Stoked with my new partner in ‘crime’, Best Kiteboarding."
Words from Ruben Lenten on his recent move to ride for Best Kiteboarding. Here are some more!
"First of all I would like to thank Slingshot for all their support over the past 10 years. It’s been an absolute blast to ride and work with you guys. Thanks for all the experiences that I will never forget and also for helping me explore the limits of kiteboarding. Now the time has come to move on and continue to follow my vision. My passion for kiteboarding is big, it’s my life and this new partnership allows me to raise the bar of extreme kiteboarding even higher."
CEO at BEST Sebastian Heitmann said “BEST Kiteboarding is incredibly proud to make this next step for our sport. With Ruben Lenten we will push extreme kiteboarding to the next level and are happy to partner with such a great sports icon who we know will challenge our R&D team to new heights. LEN10 rides with us so stay tuned because the excitement is just about to start!”
Many of you may not have seen this move coming, but at the heart of it lies a relationship between Len10 and Best that will allow Ruben the freedom to help develop the gear he believes is needed to push the sport to the next level. He says:
"At the highest level of sports and in the strongest conditions there is a strong demand for high quality products. That’s why LEN10 likes to team up with companies that have a similar vision and want to put the time, effort and money into accomplishing it. Quality is essential to feel safe on the water and in the air. In order to push the limits of your body and sport you need to feel comfortable. This comfort comes from the performance of the kite and all other gear. In my opinion there are very few products that make riders feel comfortable enough to go as big as they would like. Not because they can’t, but simply because the products won’t let them. That’s a shame because I feel extreme kiteboarding is the discipline that keeps our sport hardcore and spectacular.
Best Kiteboarding and LEN10 will be working closely together to create the ‘best’ products for the rider that wants to ride hard with us! I can’t wait to get started and will keep you updated on the progress and testing of our new products.”
You can stay up to date with the latest projects and developments around extreme kiteboarding supported by Mystic, RedBull and BEST Kiteboarding by following Ruben online at len10.com.