Kiteworld Magazine
Airush
At Airush the design process is an intriguing one. As Airush's key designers are taking care of product design, they have created a network of people who contribute significantly to the final outcome. Airush receive ongoing feedback, ideas and design input from riders who are simply as passionate about good products as they are. They range from distributors, retailers, schools and customers on Airush's forum and on the beach. Ultimately, every person, at every level of the company is involved in the steps taken in building great products.This collective highlights some of the key people involved in that process, while paying homage to the larger group that continue to this incredible riding experience. It is a process Airush hope to improve and nurture as they continue to grow and develop the future of the sport. A great brand is simply the sum of all the people involved.
