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Best careered into the kitesurfing market in 2004 with their brash, aggressive online tactics that saw them drastically undercut their competitors and rapidly acquire customers. in 2010 they are striving to shed the cheap 'beginner' brand stigma. Jim Gaunt met Best's R&D and marketing teams in Guincho, Portugal during the launch of their brand new Taboo kite to find out what really lies behind the hype and how the brand grew, from being the most unaccepted within the industy, to one of the biggest shifters of kites in the market.
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